Blog

If you are not communicating correctly to your target audience and, most importantly, to your customers, then your business will definitely suffer even if you thought you’d done all of the necessary steps to make sure people can find you.

Headlines across the United States continue to highlight the shortage of labor and the consequences of forced shutdowns. Some of our clients have felt this same pressure and asked for guidance from NAPCO. We’re listening. Here are a few ideas to attract and keep hard-working, loyal employees.

Refinishing provides an alternative remodeling method to help satisfy homeowners’ needs without the time, hassle and mess that comes along with a full remodel. So, how do you market the refinishing business nowadays and how do you consider the price increase?

Taking the time to clean your spray gun, maintenance, and repair small fixes yourself, or in some cases, sending it away to be repaired, undoubtedly gives you a better return on your investment.

Let’s talk about the different avenues there are to market your businesses and services. This is the HOW in how you are going to reach your customers. First, let’s dive into the differences of traditional and digital marketing and the benefits of each.

Our short online training videos are a valuable resource for reviewing previously taught topics, helpful tips, or answers to top questions that we’re seeing from refinishers or problems they’re constantly running into. Check out some of our latest videos! 

As homeowners are spending more time and money upgrading their kitchen and changing kitchen cabinets and/or tile colors, refinishers are able to take it one step further and sell matching and complimentary countertop upgrades using Flint-Stone. 

As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.

The demand for kitchen and bathroom refinishing is out there now more than ever. NAPCO recommends that refinishers do the following to ensure clients can find you and you’re working as efficiently as possible as a small business.

Dani Nichols, President of North American Polymer Company, Ltd., better known as NAPCO, is marking her 25th year with the bathroom and kitchen refinishing training and manufacturing company. Ms. Nichols joined NAPCO in 1996, starting out as a customer service representative, then serving as Vice President for 14 years until she was promoted to President in 2018.